The 2011 Decisioning for Financial Services Crystal Ball
Now that I’m back for the New Year, I’m reviewing a slew of “predictions for 2011” and offering some of my own insight on the same topic. Two in particular caught my eye.The first is from Mark Riddle...
View ArticleLet’s Make a Deal!
Given the recent banking crisis, I would expect a fair amount of customers to be bank “hopping” as of late. When J.D. Power recently released its 2011 U.S. Retail Bank New Account Study, I wasn’t...
View ArticleShould Banks be Happy with a Silver Medal? (Part Two)
In Part One of this post, I described how the current “crisis in confidence” for banks may actually have a silver lining for progressive organizations who implement a Next-Best-Action (N-B-A) marketing...
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